Relationship Marketing Strategies
This area examines theoretical frameworks and practical applications in relationship marketing, focusing on commitment and trust. The research aims to understand how these elements influence consumer loyalty and overall marketing effectiveness.
158,454 papers
Parent topic: Consumer Behavior and Statistical Analysis
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Papers Over Time
Top Papers
2004 · 9,139 citations
1994 · 8,265 citations
1994 · 6,984 citations
1979 · 6,580 citations
2009 · 6,392 citations
1966 · 6,390 citations
1988 · 6,383 citations
1974 · 6,237 citations
1979 · 6,006 citations
1988 · 5,531 citations
1993 · 5,008 citations
2011 · 4,936 citations
1998 · 4,692 citations
1993 · 4,543 citations
1987 · 4,293 citations
2006 · 4,073 citations
2001 · 3,862 citations
1990 · 3,688 citations