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  3. A New Approach To Consumer Theory

A New Approach To Consumer Theory

·1966·DOI
Health Sciences and Innovation
Cultural and Social Dynamics
Economic Structures and Governance
Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation
Neutralin Cultural and Social Dynamics
Neutralin Economic Structures and Governance
Neutralin Relationship Marketing Strategies

Abstract

Citations

6,390

Year

1966

PageRank

5.6 / 10

Relative influence (log-scaled)

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