The Commitment-Trust Theory Of Relationship Marketing

·1994·DOI

Health Sciences and Innovation

Health and Innovation Studies

Service Quality and Management

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Health and Innovation Studies

Neutralin Service Quality and Management

Neutralin Relationship Marketing Strategies

Abstract

Citations

6,984

Year

1994

PageRank

4.6 / 10

Relative influence (log-scaled)