A Paradigm For Developing Better Measures Of Marketing Constructs

·1979·DOI

Health Sciences and Innovation

Health and Innovation Studies

Consumer Behavior and Statistical Analysis

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Health and Innovation Studies

Neutralin Consumer Behavior and Statistical Analysis

Neutralin Relationship Marketing Strategies

Abstract

Citations

6,006

Year

1979

PageRank

4.9 / 10

Relative influence (log-scaled)