A Paradigm For Developing Better Measures Of Marketing Constructs

·1979·DOI
Health Sciences and Innovation
Health and Innovation Studies
Consumer Behavior and Statistical Analysis
Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation
Neutralin Health and Innovation Studies
Neutralin Consumer Behavior and Statistical Analysis
Neutralin Relationship Marketing Strategies

Abstract

Citations

6,006

Year

1979

PageRank

4.9 / 10

Relative influence (log-scaled)

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