Evolving To A New Dominant Logic For Marketing

·2004·DOI

Health Sciences and Innovation

Health and Disaster Research

Cultural Dynamics and Identity

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Health and Disaster Research

Neutralin Cultural Dynamics and Identity

Neutralin Relationship Marketing Strategies

Abstract

Citations

9,139

Year

2004

PageRank

5.2 / 10

Relative influence (log-scaled)