Evolving To A New Dominant Logic For Marketing

·2004·DOI
Health Sciences and Innovation
Health and Disaster Research
Cultural Dynamics and Identity
Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation
Neutralin Health and Disaster Research
Neutralin Cultural Dynamics and Identity
Neutralin Relationship Marketing Strategies

Abstract

Citations

9,139

Year

2004

PageRank

5.2 / 10

Relative influence (log-scaled)

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