The Chain Of Effects From Brand Trust And Brand Affect To Brand Performance: The Role Of Brand Loyalty

·2001·DOI
Health Sciences and Innovation
Cultural and Social Dynamics
Consumer Behavior and Statistical Analysis
Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation
Neutralin Cultural and Social Dynamics
Neutralin Consumer Behavior and Statistical Analysis
Neutralin Relationship Marketing Strategies

Abstract

Citations

3,645

Year

2001

PageRank

4.0 / 10

Relative influence (log-scaled)