The Effect Of Word Of Mouth On Sales: Online Book Reviews

·2006·DOI

Health Sciences and Innovation

Health and Innovation Studies

Communication and Information Studies

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Health and Innovation Studies

Neutralin Communication and Information Studies

Neutralin Relationship Marketing Strategies

Abstract

Citations

4,073

Year

2006

PageRank

4.5 / 10

Relative influence (log-scaled)