Conceptualizing, Measuring, And Managing Customer-Based Brand Equity

·1993·DOI

Health Sciences and Innovation

Cultural and Social Dynamics

Consumer Behavior and Sustainability

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Cultural and Social Dynamics

Neutralin Consumer Behavior and Sustainability

Neutralin Relationship Marketing Strategies

Abstract

Citations

5,008

Year

1993

PageRank

4.4 / 10

Relative influence (log-scaled)

Related Papers

10 of 10 papers

The Use Of Partial Least Squares Path Modeling In International Marketing

·2009·6,392 citations

Evolving To A New Dominant Logic For Marketing

·2004·9,139 citations

The Commitment-Trust Theory Of Relationship Marketing

·1994·8,265 citations

The Commitment-Trust Theory Of Relationship Marketing

·1994·6,984 citations

Consumer Perceptions Of Price, Quality, And Value: A Means-End Model And Synthesis Of Evidence

·1988·6,383 citations

Consumer Perceptions Of Price, Quality, And Value: A Means-End Model And Synthesis Of Evidence

·1988·5,531 citations

A Paradigm For Developing Better Measures Of Marketing Constructs

·1979·6,580 citations

A Paradigm For Developing Better Measures Of Marketing Constructs

·1979·6,006 citations

Hedonic Prices And Implicit Markets: Product Differentiation In Pure Competition

·1974·6,237 citations

A New Approach To Consumer Theory

·1966·6,390 citations