The Commitment-Trust Theory Of Relationship Marketing

·1994·DOI
Health Sciences and Innovation
Health and Innovation Studies
Service Quality and Management
Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation
Neutralin Health and Innovation Studies
Neutralin Service Quality and Management
Neutralin Relationship Marketing Strategies

Abstract

Citations

8,265

Year

1994

PageRank

5.1 / 10

Relative influence (log-scaled)

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