The Use Of Partial Least Squares Path Modeling In International Marketing

·2009·DOI
Health Sciences and Innovation
Educational Dynamics
Consumer Behavior and Statistical Analysis
Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation
Neutralin Educational Dynamics
Neutralin Consumer Behavior and Statistical Analysis
Neutralin Relationship Marketing Strategies

Abstract

Citations

6,392

Year

2009

PageRank

4.3 / 10

Relative influence (log-scaled)

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