Consumers And Their Brands: Developing Relationship Theory In Consumer Research

·1998·DOI

Health Sciences and Innovation

Cultural and Social Dynamics

Consumer Behavior and Statistical Analysis

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Cultural and Social Dynamics

Neutralin Consumer Behavior and Statistical Analysis

Neutralin Relationship Marketing Strategies

Abstract

Citations

4,692

Year

1998

PageRank

4.6 / 10

Relative influence (log-scaled)