Conceptualizing, Measuring, And Managing Customer-Based Brand Equity

·1993·DOI

Health Sciences and Innovation

Cultural and Social Dynamics

Consumer Behavior and Sustainability

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Cultural and Social Dynamics

Neutralin Consumer Behavior and Sustainability

Neutralin Relationship Marketing Strategies

Abstract

Citations

4,543

Year

1993

PageRank

4.7 / 10

Relative influence (log-scaled)

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