Understanding Brand Equity For Successful Brand Extension

·1995·DOI

Health Sciences and Innovation

Health and Innovation Studies

Ethical Dimensions in Medicine

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Health and Innovation Studies

Neutralin Ethical Dimensions in Medicine

Neutralin Relationship Marketing Strategies

Abstract

Citations

185

Year

1995

PageRank

2.0 / 10

Relative influence (log-scaled)

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