Stealth Marketing: How To Reach Consumers Surreptitiously

·2004·DOI
Health Sciences and Innovation
Health and Disaster Research
Health and Disaster Research
Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation
Neutralin Health and Disaster Research
Neutralin Health and Disaster Research
Neutralin Relationship Marketing Strategies

Abstract

Citations

185

Year

2004

PageRank

2.5 / 10

Relative influence (log-scaled)

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