Market Segmentation, Cannibalization, And The Timing Of Product Introductions

·1992·DOI

Health Sciences and Innovation

Social Science Analytics

Quantitative Analysis in Social Science

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Social Science Analytics

Neutralin Quantitative Analysis in Social Science

Neutralin Relationship Marketing Strategies

Abstract

Citations

371

Year

1992

PageRank

2.8 / 10

Relative influence (log-scaled)

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