Corporate Credibility’s Role In Consumers’ Attitudes And Purchase Intentions When A High Versus A Low Credibility Endorser Is Used In The Ad

·1999·DOI
Health Sciences and Innovation
Health and Innovation Studies
Cultural and Environmental Influences
Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation
Neutralin Health and Innovation Studies
Neutralin Cultural and Environmental Influences
Neutralin Relationship Marketing Strategies

Abstract

Citations

423

Year

1999

PageRank

2.7 / 10

Relative influence (log-scaled)

Related Papers

11 of 11 papers

The Use Of Partial Least Squares Path Modeling In International Marketing
·2009·6,392 citations
Evolving To A New Dominant Logic For Marketing
·2004·9,139 citations
The Commitment-Trust Theory Of Relationship Marketing
·1994·8,265 citations
The Commitment-Trust Theory Of Relationship Marketing
·1994·6,984 citations
Conceptualizing, Measuring, And Managing Customer-Based Brand Equity
·1993·5,008 citations
Consumer Perceptions Of Price, Quality, And Value: A Means-End Model And Synthesis Of Evidence
·1988·6,383 citations
Consumer Perceptions Of Price, Quality, And Value: A Means-End Model And Synthesis Of Evidence
·1988·5,531 citations
A Paradigm For Developing Better Measures Of Marketing Constructs
·1979·6,580 citations
A Paradigm For Developing Better Measures Of Marketing Constructs
·1979·6,006 citations
Hedonic Prices And Implicit Markets: Product Differentiation In Pure Competition
·1974·6,237 citations
A New Approach To Consumer Theory
·1966·6,390 citations