Celebrity Vs. Influencer Endorsements In Advertising: The Role Of Identification, Credibility, And Product-Endorser Fit

·2019·DOI

Health Sciences and Innovation

Educational Psychology

Cultural and Environmental Influences

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Educational Psychology

Neutralin Cultural and Environmental Influences

Neutralin Relationship Marketing Strategies

Abstract

Citations

774

Year

2019

PageRank

2.5 / 10

Relative influence (log-scaled)

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