Internal Branding Strategies

This cluster studies the significance of internal branding and its impact on organizational development. It emphasizes case studies and theoretical frameworks that illustrate how companies can effectively engage employees in brand strategies.

internal branding
employee engagement
organizational development
case studies
brand strategy
corporate identity

8,480 papers

Parent topic: Consumer Behavior and Sustainability

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Papers Over Time

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Top Papers

Growth In Transition: What We Know, What We Don't, And What We Should

2002 · 239 citations

Doing Well By Doing Good—Case Study: ‘Fair & Lovely’ Whitening Cream

2007 · 130 citations

Why Internal Branding Matters: The Case Of Saab

2002 · 110 citations

Systematic Literature Review Of Primary‒Secondary Transitions: International Research

2020 · 87 citations

Why Did Better Place Fail?: Range Anxiety, Interpretive Flexibility, And Electric Vehicle Promotion In Denmark And Israel

2016 · 81 citations

Cracked Ceilings, Firmer Floors, And Weakening Walls: Trends And Patterns In Gender Representation Among Executives Leading American State Agencies, 1970?2000

2006 · 79 citations

Of Miracles And Models: The Rise And Decline Of The Developmental State In South Korea

2001 · 74 citations

Transforming Beaker Culture In North-West Europe; Processes Of Fusion And Fission

2005 · 66 citations

“I Am Also In The Position To Use My Whiteness To Help Them Out”: The Communication Of Whiteness In Service Learning

2009 · 64 citations

Nation Building In South Korea

2007 · 63 citations

The Demise Of “Korea, Inc.”: Paradigm Shift In Korea's Developmental State

2006 · 53 citations

Embracing Diversity, Equity, And Inclusion (DEI): Considerations And Opportunities For Brand Managers

2022 · 50 citations

Brief Report: The Utrecht‐Management Of Identity Commitments Scale (U‐MICS): Gender And Age Measurement Invariance And Convergent Validity Of The Turkish Version

2014 · 47 citations

Coping With Copies: The Influence Of Risk Perceptions In Luxury Counterfeit Consumption In GCC Countries

2017 · 46 citations

Burnout As A Predictor Of Leaving Anglican Parish Ministry

2004 · 45 citations

Attitudes And Behaviour Of Car Assembly Workers: A Deviant Case And A Theoretical Critique

1966 · 42 citations

Just-Do-It-(Yourself): Independent Filmmaking In Malaysia

2007 · 39 citations

Uncovering Mechanisms For Resilience: Strategies To Counter Shrinkage In A Peripheral City In Finland

2013 · 39 citations

The State, The Market, And Competitive Strategy: The Housebuilding Industry In The United Kingdom, France, And Sweden

1992 · 34 citations

Cultural Differences As An Explanatory Variable For Adversarial Attitudes In The Construction Industry: The Case Of Hong Kong

2003 · 34 citations