Why Internal Branding Matters: The Case Of Saab

·2002·DOI

Health Sciences and Innovation

Cultural and Social Dynamics

Cultural Dynamics and Management

Internal Branding Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Cultural and Social Dynamics

Neutralin Cultural Dynamics and Management

Neutralin Internal Branding Strategies

Abstract

Citations

110

Year

2002

PageRank

1.5 / 10

Relative influence (log-scaled)

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