The Persuasion Knowledge Model: How People Cope With Persuasion Attempts

·1994·DOI
Health Sciences and Innovation
Health and Innovation Studies
Knowledge Management and Information Systems
Communication and Organizational Relationships

Role in the Field

Neutralin Health Sciences and Innovation
Neutralin Health and Innovation Studies
Neutralin Knowledge Management and Information Systems
Neutralin Communication and Organizational Relationships

Abstract

Citations

2,408

Year

1994

PageRank

4.0 / 10

Relative influence (log-scaled)