Evaluation Of Brand Extensions: The Role Of Product Feature Similarity And Brand Concept Consistency

·1991·DOI
Health Sciences and Innovation
Health and Disaster Research
Consumer Behavior and Statistical Analysis
Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation
Neutralin Health and Disaster Research
Neutralin Consumer Behavior and Statistical Analysis
Neutralin Relationship Marketing Strategies

Abstract

Citations

896

Year

1991

PageRank

3.4 / 10

Relative influence (log-scaled)