Effects Of Word-of-Mouth Versus Traditional Marketing: Findings From An Internet Social Networking Site

·2009·DOI

Health Sciences and Innovation

Health and Innovation Studies

Media, Assessment, and Behavior

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Health and Innovation Studies

Neutralin Media, Assessment, and Behavior

Neutralin Relationship Marketing Strategies

Abstract

Citations

1,515

Year

2009

PageRank

3.6 / 10

Relative influence (log-scaled)

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