Direct Marketing, Indirect Profits: A Strategic Analysis Of Dual-Channel Supply-Chain Design

·2003·DOI

Health Sciences and Innovation

Behavioral and Social Sciences

Media, Assessment, and Behavior

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Behavioral and Social Sciences

Neutralin Media, Assessment, and Behavior

Neutralin Relationship Marketing Strategies

Abstract

Citations

1,417

Year

2003

PageRank

3.8 / 10

Relative influence (log-scaled)

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