Consumer–Company Identification: A Framework For Understanding Consumers’ Relationships With Companies

·2003·DOI

Health Sciences and Innovation

Cultural and Social Dynamics

Consumer Behavior and Sustainability

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Cultural and Social Dynamics

Neutralin Consumer Behavior and Sustainability

Neutralin Relationship Marketing Strategies

Abstract

Citations

2,227

Year

2003

PageRank

3.7 / 10

Relative influence (log-scaled)