Consumer Evaluations Of Brand Extensions

·1990·DOI

Health Sciences and Innovation

Health and Disaster Research

Consumer Behavior and Statistical Analysis

Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Health and Disaster Research

Neutralin Consumer Behavior and Statistical Analysis

Neutralin Relationship Marketing Strategies

Abstract

Citations

1,180

Year

1990

PageRank

3.5 / 10

Relative influence (log-scaled)