Common Method Bias In Marketing: Causes, Mechanisms, And Procedural Remedies

·2012·DOI
Health Sciences and Innovation
Health and Innovation Studies
Sustainable Urban Health Dynamics
Relationship Marketing Strategies

Role in the Field

Neutralin Health Sciences and Innovation
Neutralin Health and Innovation Studies
Neutralin Sustainable Urban Health Dynamics
Neutralin Relationship Marketing Strategies

Abstract

Citations

1,975

Year

2012

PageRank

2.9 / 10

Relative influence (log-scaled)

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