Classifying Services To Gain Strategic Marketing Insights

·1983·DOI
Health Sciences and Innovation
Health and Disaster Research
Service Quality and Management
Customer Experience Improvement Strategies

Role in the Field

Neutralin Health Sciences and Innovation
Neutralin Health and Disaster Research
Neutralin Service Quality and Management
Neutralin Customer Experience Improvement Strategies

Abstract

Citations

940

Year

1983

PageRank

4.4 / 10

Relative influence (log-scaled)

Related Papers

11 of 11 papers

Understanding Customer Experience Throughout The Customer Journey
·2016·3,017 citations
Customer Engagement
·2011·2,439 citations
Customer Engagement Behavior: Theoretical Foundations And Research Directions
·2010·2,399 citations
Assessing The Effects Of Quality, Value, And Customer Satisfaction On Consumer Behavioral Intentions In Service Environments
·2000·3,808 citations
The Different Roles Of Satisfaction, Trust, And Commitment In Customer Relationships
·1999·2,027 citations
Customer Value: The Next Source For Competitive Advantage
·1997·2,745 citations
The American Customer Satisfaction Index: Nature, Purpose, And Findings
·1996·2,076 citations
Customer Loyalty: Toward An Integrated Conceptual Framework
·1994·3,720 citations
The Antecedents And Consequences Of Customer Satisfaction For Firms
·1993·2,660 citations
A National Customer Satisfaction Barometer: The Swedish Experience
·1992·2,065 citations
Relationship Quality In Services Selling: An Interpersonal Influence Perspective
·1990·2,055 citations