Urban Branding Strategies

This research area investigates the competitive strategies communities use to enhance their urban governance. It encompasses branding practices aimed at increasing civic engagement and economic performance in cities.

urban governance
branding
competitive strategy
civic engagement
economic development

11,931 papers

Parent topic: Dynamics of Consumer Research

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Papers Over Time

1900192019401960198020002020

Top Papers

Branding Cities

2000 · 94 citations

Category Management:

1998 · 51 citations