Omni-Channel Retail Strategies

This area focuses on the dynamics of omni-channel retailing, studying consumer behavior across multiple retail platforms and the impact of technology on retail performance.

omni-channel
retailing
consumer behavior
technology
performance

14,687 papers

Parent topic: Economic Structures and Governance

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Papers Over Time

192019401960198020002020

Top Papers

Virtue, Commerce, And History

1985 · 1,260 citations

Do Retail Trades Move Markets?

2008 · 676 citations

Why Do People Shop?

1972 · 596 citations