Likert Scale Methodology
Focusing on the methodologies surrounding Likert-type scales, this cluster explores their design, implementation, and implications in survey research. It provides insights into best practices for questionnaire development.
16,009 papers
Parent topic: Dynamics of Consumer Research
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Papers Over Time
Top Papers
1987 · 94 citations
1997 · 61 citations
1967 · 59 citations
2010 · 40 citations
1995 · 40 citations
1999 · 39 citations
2019 · 37 citations
1997 · 34 citations
2013 · 31 citations
2013 · 27 citations
1997 · 26 citations
2010 · 23 citations
2015 · 21 citations
2020 · 21 citations
2021 · 20 citations
2011 · 19 citations
2010 · 18 citations
1974 · 18 citations
2010 · 18 citations