Branding and Place Identity

Focusing on the intersection of branding and place identity, this cluster assesses how brands can be developed and perceived within specific geographical and cultural contexts. It explores the historical and contemporary aspects of place branding.

place branding
identity development
brand perception
cultural context
geographical branding
historical analysis

11,145 papers

Parent topic: Consumer Behavior and Sustainability

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Papers Over Time

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Top Papers

What Does Brand Mean? Historical-Analysis Method And Construct Definition

2006 · 130 citations

Developing And Applying A Place Brand Identity Model: The Case Of Slovenia

2013 · 92 citations

Swedish Production Of Sustainable Urban Imaginaries In China

2013 · 46 citations

Values‐based Service Brands: Narratives From IKEA

2006 · 41 citations

Singapore Biopolis: Bare Life In The City-State

2009 · 37 citations

Reforma Da Atenção Primária Em Portugal Em Duplo Movimento: Unidades Assistenciais Autónomas De Saúde Familiar E Gestão Em Agrupamentos De Centros De Saúde

2011 · 34 citations

『국가란 무엇인가 : 자유주의 국가철학』 (민경국 지음, 북앤피플, 2018년 11월 30일 출간)

2018 · 33 citations

The Strategic Importance Of Brand Positioning In The Place Brand Concept – Elements, Structure And Application Of The Positioning Statement

2012 · 29 citations

Development Of A National Branding Strategy: The Case Of Latvia

2004 · 28 citations

Corpo, Geração E Identidade: A Marcha Das Vadias No Brasil

2014 · 28 citations

Oiling The Palms: Restructuring Of Settlement Schemes In Malaysia And The New International Trade Regulations

2000 · 28 citations

Mudanças No Estado-avaliador: Comparativismo Internacional E Teoria Da Modernização Revisitada

2013 · 27 citations

Patrimonio, Competencias Históricas Y Metodologías Activas De Aprendizaje: Un Análisis De Las Opiniones De Los Docentes En Formación En España E Inglaterra

2017 · 23 citations

Processo De Formação Da(O) Enfermeira(O) Na Contemporaneidade: Desafios E Perspectivas

2010 · 23 citations

Managing Expectations, Demands And Myths: Swedish Study Associations Caught Between Civil Society, The State And The Market

2012 · 22 citations

Ocupar, Reivindicar, Participar: Sobre O Repertório De Ação Do Movimento De Moradia De São Paulo

2012 · 20 citations

Building A Corporate Brand: The Internal Brand Building Process In Swedish Service Firms

2008 · 18 citations

A Influência Da Memória Operacional Nas Habilidades De Compreensão De Leitura Em Escolares De 4ª Série

2008 · 18 citations

De La Communication Publique Vers Le Marketing Des Territoires : Approche Microsociologique De La Fabrication De L'Image De Marque

2012 · 18 citations

A Community Of Practice: Explaining Change And Continuity In ASEAN's Diplomatic Environment

2015 · 18 citations