The Impact Of Electronic Word-Of-Mouth Communication: A Literature Analysis And Integrative Model

·2012·DOI
Health Sciences and Innovation
Health and Innovation Studies
Media, Assessment, and Behavior
Interpersonal Communication and Relationships

Role in the Field

Neutralin Health Sciences and Innovation
Neutralin Health and Innovation Studies
Neutralin Media, Assessment, and Behavior
Neutralin Interpersonal Communication and Relationships

Abstract

Citations

992

Year

2012

PageRank

2.8 / 10

Relative influence (log-scaled)

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