Social Media: The New Hybrid Element Of The Promotion Mix

·2009·DOI

Health Sciences and Innovation

Health and Innovation Studies

Cultural and Environmental Innovations

Social Media Impact Studies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Health and Innovation Studies

Neutralin Cultural and Environmental Innovations

Neutralin Social Media Impact Studies

Abstract

Citations

2,093

Year

2009

PageRank

4.0 / 10

Relative influence (log-scaled)