Executive Insights: The Impact Of Linguistic Differences On International Brand Name Standardization: A Comparison Of English And Chinese Brand Names Of Fortune-500 Companies

·2002·DOI

Health Sciences and Innovation

Cultural and Social Dynamics

Consumer Behavior and Sustainability

Cultural Influences on Consumer Behavior

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Cultural and Social Dynamics

Neutralin Consumer Behavior and Sustainability

Neutralin Cultural Influences on Consumer Behavior

Abstract

Citations

59

Year

2002

PageRank

1.0 / 10

Relative influence (log-scaled)

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