Benchmarking Marketing Capabilities For Sustainable Competitive Advantage

·2005·DOI

Health Sciences and Innovation

Health and Innovation Studies

Consumer Behavior and Statistical Analysis

Resource-Based Competitive Strategies

Role in the Field

Neutralin Health Sciences and Innovation

Neutralin Health and Innovation Studies

Neutralin Consumer Behavior and Statistical Analysis

Neutralin Resource-Based Competitive Strategies

Abstract

Citations

1,013

Year

2005

PageRank

2.8 / 10

Relative influence (log-scaled)